Selected projects

BUSINESS DEVELOPMENT

Problem	There was no clear strategy in a media agency for the acquisition of new accounts
Purpose of engagement	Generation of new business
Duration	18 months
Results	Development of a new business strategy Systematic market development based on cold acquisition campaigns Acquisition of several large accounts (including international key accounts)

ESTABLISHMENT OF INNOVATION DEPARTMENT

Problem	A brewery did not have a clear process for the introduction of new products
Purpose of engagement	Establishment of an innovation department
Duration	16 months
Results	Development of an innovation strategy Development and implementation of an innovation process Inclusion of the entire company Establishment of instruments First successful introduction of a new product after one year

DEVELOPMENT OF A TELEVISION SHOW

Problem	Negative image
Purpose of engagement	Development of a charity television show
Duration	12 months
Results	Broadcast of the FIFA World Cup Ticket Show on ZDF in prime time on 8 June 2006, 150 minutes 4.03 million viewers Thursday rating winner, 15.6% More than €500,000 in donations for SOS-Kinderdörfer

ESTABLISHMENT OF MARKETING DEPARTMENT

Problem	Marketing activities for the important region of Central Europe were ineffectively managed by European headquarters
Purpose of engagement	Establishment of a regional marketing department in Frankfurt for Germany, Switzerland, Austria
Duration	14 months
Results	New media and PR campaign Significant increase in brand visibility Significant activation of the franchise agents Marketing cooperation with strategic partners Establishment of a new team (3 employees/15 freelance consultants) Increase in revenues by 30% over previous year

INTERIM COMMUNICATIONS MANAGER

Problem	Restructuring of the branch office in Germany and the short-term vacancy that resulted
Purpose of engagement	Creation of the new position of Communications Manager Germany and Marketing Manager Switzerland
Duration	6 months
Results	Definition of the area of responsibility and immediate performance of the tasks Development of a marketing plan Development and performance of all of the company’s communications activities (advertising, PR, website, B2B) Crisis management Position filled within six months

INTRODUCTION OF THE EURO

Problem	Level of information for Europe’s citizens prior to the introduction of the euro varied widely. The new currency was largely unknown.
Purpose of engagement	Development and conduct of a worldwide communications campaign regarding the introduction of the euro, focusing on the twelve European countries that intended to introduce the euro.
Duration	24 months
Results	The first advertising campaign that was identical all across Europe 1 billion media contacts from PR event activities Press articles on the title pages of all important daily newspapers worldwide Acquisition of 2,765 well-known companies that acted as partners and distributed information about the euro to the customers and employees free of charge Distribution of 200 million euro brochures in 23 languages As many as 67,000 hits a day on the website in nine languages

NEW PRODUCT LAUNCH

Problem	Collapse in sales of a skin care cream
Purpose of engagement	Development of a new cream that did not cannibalise the previous product
Duration	12 months
Results	Concept development and positioning of a new, modern cream The new cream became the No. 2 on the primary care market in the first year of the product launch Virtually no cannibalisation of the previous skin cream High marks in likeability Launch with the same positioning and similar results in 11 countries within the following two years

MANAGEMENT OF PROFIT CENTRE

Problem	A key account was threatening to leave
Purpose of engagement	Consolidation of the budget
Duration	24 months
Results	Revenues trebled Profit doubled